IMPROVE PERFORMANCE WITH
DYNAMIC ANALYTICS FROM MEDIAMELON
Analytics must evolve beyond simple aggregation and metrics displays, allowing you to find answers, on the spot, to any question posed by your marketing or operations teams about your video business.
Visibility into streaming quality and viewing experience was the first critical step in ensuring the health of your business and improving performance. However, simply displaying standard metrics is not sufficient anymore. Analytics tools must allow the users to answer any mission critical question about audience behavior and streaming patterns in real-time, not hours or days later.
EXTRACT MORE DATA
MediaMelon Video Analytics allows you to extract very granular nuggets of information from the sea of aggregated data instantaneously. If you want to find out whether viewers in London were more engaged than viewers in Warwick with the third episode of your second most popular show today, you can do so immediately without the need to define this complex filter beforehand.
RESULTS = ACTION
MediaMelon Video Analytics helps you find actionable data in the heap of collected streaming and audience metrics and pinpoint issues that require your attention.