Ad Fraud is probably one of the most significant problems in the AdTech industry. Scammers often use bots to carry out Ad Fraud, but there are plenty of other ways that are utilized to trick advertisers and ad networks into paying for invalid traffic. According to an industry report, every 1 out of 3 dollars spent on online advertising is snatched by fraudsters.
Listen to our mutual webinar with Nowtilus to understand how industry standards and cooperation can support preventing ad fraud and increase the profitability and trust in our business as a whole.
Topics covered include:
– Issues and consequences related to Ad Fraud and SSAI in video streaming
– Solution approaches for combating Ad Fraud in CTV
– Practical insights on how to make it work using latest industry standards
Kumar Subramanian (CEO , MediaMelon, Inc.)
Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai )