A+E NetworksCustomer Success Story
A+E Networks Boosts QoE & Ad Revenue with MediaMelon
A+E Networks, a joint venture between Hearst Communications and The Walt Disney Company, is a brand that’s present in seven out of ten American homes, and cumulatively reaches 335 million people worldwide and 500+ million digital users.
A+E Networks chose MediaMelon to continually measure and understand streaming and advertising in real-time. Using MediaMelon solutions like SmartSights QoE and SmartSight for Ads, the streaming giant was able to:
- Understand how users perceive and engage with different content,
- Reduce the number of errors by quickly identifying and fixing them,
- Increase revenue by optimizing their ads (display position, time, duration, etc)
In this case study, we reflect on how A+E Networks integrated MediaMelon’s solutions into their streaming application and gained real-time, granular insights to optimize their content and ad strategy to drive better QoE and ad revenue.