A+E Networks

Customer Success Story

A+E Networks Boosts QoE & Ad Revenue with MediaMelon

A+E Networks, a joint venture between Hearst Communications and The Walt Disney Company, is a brand that’s present in seven out of ten American homes, and cumulatively reaches 335 million people worldwide and 500+ million digital users.

A+E Networks chose MediaMelon to continually measure and understand streaming and advertising in real-time. Using MediaMelon solutions like SmartSights QoE and SmartSight for Ads, the streaming giant was able to:

  • Understand how users perceive and engage with different content,
  • Reduce the number of errors by quickly identifying and fixing them,
  • Increase revenue by optimizing their ads (display position, time, duration, etc)

In this case study, we reflect on how A+E Networks integrated MediaMelon’s solutions into their streaming application and gained real-time, granular insights to optimize their content and ad strategy to drive better QoE and ad revenue.


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