Our Blogs
Understanding Streaming: Differences between OTT and CTV
Ever wondered about the difference between OTT and CTV? Or perhaps you’re curious about the various types of streaming services out there?…
Choosing the Right Video Bitrate for Streaming
Ever tried watching a high-definition video on a dial-up connection? It’s like trying to send a bowling ball through a garden hose—next…
Video Streaming Trends and Statistics for 2025
Remember when people considered ‘binge-watching’ lazy? Now, it’s basically an Olympic sport. It feels like video streaming started gaining momentum in the…
How Pirates Use Streaming Services to Stream TV and Movies for Free
The Growing Concern about Online Piracy There’s no such thing as a free lunch. While most people would like nothing better than…
Strategies and Metrics to Improve Video Engagement
Trying to engage viewers with your video without a solid strategy is like trying to catch fish with a fork – possible,…
Maximize OTT Ad Revenue: Tactics to Increase Your Ad Revenue
You’ve built a successful OTT platform with great content and a loyal audience. But when it comes to maximizing ad revenue, are…
Best practices for turning free users into paid subscribers on OTT in 2024
In the rapidly expanding world of OTT (Over-the-Top) platforms, the users have plethora of options on their table to select which platform…
MediaMelon and Castify.ai Partnership
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual Curation Exchange MediaMelon,…
Server-Side vs Client-Side Ad Tracking: Which is better for OTTs?
In today’s video streaming landscape, ads play a crucial role in monetizing the content, seamlessly integrating into the viewer experience. This fluid…