MediaMelon Joins DASH Industry Forum

MediaMelon, the smart streaming company, has joined the DASH Industry Forum (DASH-IF), the major advocacy body catalyzing the adoption of DASH as the new standard for over-the-top (OTT) adaptive bit rate (ABR) delivery of media to any device.

As an associate member, MediaMelon has been invited to participate in the upcoming DASH-IF meeting in San Diego on August 20. Kumar Subramanian, MediaMelon CEO, will discuss “Mobile video as of today and in the future” and how viewing experiences can be enhanced using new technology advances.

MediaMelon QBR technology enhances today’s widely deployed adaptive bitrate (ABR) technology by pre-analyzing scene complexity, reducing bit rates by an average of 35%, saving 30% on storage costs, and improving video quality by 86%. QBR is at the heart of MediaMelon Qubit LIVE and Qubit ON-DEMAND solutions, which are offered as a managed service and easily integrated into the existing video workflow via SDKs implemented in encoders and video players. MediaMelon solutions are compatible with all major streaming formats including HTTP Live Streaming (HLS), MPEG-DASH, HTTP Smooth Streaming (HSS) and HTTP Dynamic Streaming (HDS).

“MPEG-DASH is an important technology for OTT streaming today and moving forward,” said Kumar Subramanian, CEO of MediaMelon. “Our participation as a member of the forum will enable us to participate in the industry body and contribute in the industry’s efforts to enhance streaming.”

More information about the DASH Industry Forum is available at