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Trying to engage viewers with your video without a solid strategy is like trying to catch fish with a fork – possible, but unnecessarily difficult and messy! All successful streaming services have one thing in common: a deep understanding of their viewers. It’s not just about producing high-quality content; it’s about delivering a personalized experience […]
You’ve built a successful OTT platform with great content and a loyal audience. But when it comes to maximizing ad revenue, are you seeing the results you want? Perhaps you’ve tried various strategies, but those numbers just aren’t moving. Or maybe you’re new to this and seeking guidance on getting started. Either way, you’re in […]
In the rapidly expanding world of OTT (Over-the-Top) platforms, the users have plethora of options on their table to select which platform they want to subscribe for. With this market scenario, the ability to convert free users into paid subscribers is essential for a long term growth. With an increasing number of platforms offering a […]
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual Curation Exchange MediaMelon, a leading video streaming analytics company, and Castify.ai, a prominent OTT content distribution and monetization platform, are pleased to announce a new partnership focused on improving CTV and OTT ad monetization. This collaboration […]
In today’s video streaming landscape, ads play a crucial role in monetizing the content, seamlessly integrating into the viewer experience. This fluid transition between content and advertisements is powered by advanced ad insertion technologies, which does not hinder the streaming experience. Broadly, there are two main methods for delivering ads in b/w streams: server-side ad […]
In today’s competitive landscape of Over-the-Top (OTT) entertainment market where content is available at the fingertips of viewers, subscriber churn has become the biggest threat to business growth. As per the recent report (Source: Park Associate), up to 44% of paid OTT subscribers churn out after their first year of subscription in the US. Therefore […]
With 82% of global internet traffic being videos (Source: Synthesia Research), the majority being over-the-top (OTT) videos, it has become more than important for OTT companies to optimize the overall OTT viewing experience. To optimize for viewer experience, it is a no-brainer to understand the audience behavior, watching patterns, and consumption cohorts. Most OTT companies […]
MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a critical content publisher demand. Zype, a leading video API and infrastructure platform, offers a powerful use-case of such integration using MediaMelon’s SmartSight features to offer customer-facing video analytics dashboards that enable business optimization […]
The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight streaming intelligence solution.