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If you’re running a streaming platform, you already know that keeping viewers happy is everything. But how do you figure out what keeps them watching, where they drop off, or what’s making them hit that “cancel subscription” button? That’s where video streaming analytics steps in—it’s your secret weapon for understanding your audience, improving their experience, […]
Keeping an eye on audio and video quality can feel like a never-ending task. From fuzzy video to glitches and out-of-sync audio, errors can pop up out of nowhere. It’s always annoying when that happens, and it’s not always easy to catch them before a video goes live. That’s where automatic detection tools come in. […]
Server-Side Ad Insertion (SSAI) is a technology used in streaming services to integrate ads into content streams seamlessly. Unlike traditional methods where ads are delivered separately, SSAI stitches ads directly into the video stream, creating a more fluid and uninterrupted viewing experience. This method enhances the user experience by reducing buffering and makes it harder […]
Online users demand lightning-fast experiences—and their expectations only grow as the internet evolves. With billions of people now online, platforms like YouTube, boasting over 2.4 billion users, and Netflix, serving more than 280 million subscribers, are proof of the immense scale of internet traffic. This is one of the main reasons why most web content […]
Is your audience more elusive than your missing TV remote? Let’s change that and get them hooked like they’re watching a binge-worthy drama! Creating great content isn’t enough anymore. You need to make sure people are interested or fall victim to subscriber churn. That’s where audience engagement comes in. It’s about more than just posting […]
Ever wondered about the difference between OTT and CTV? Or perhaps you’re curious about the various types of streaming services out there? Well, you’ve come to the right place. It’s time to simplify the complex world of streaming. We’ll explore the basics of OTT, CTV, and streaming, dive into the different types of streaming services, […]
Ever tried watching a high-definition video on a dial-up connection? It’s like trying to send a bowling ball through a garden hose—next to impossible. Whether you’re a content creator, a streamer, or simply a viewer, understanding video bitrate is crucial for a seamless and enjoyable streaming experience. This guide explores the nuances of video bitrate, […]
Remember when people considered ‘binge-watching’ lazy? Now, it’s basically an Olympic sport. It feels like video streaming started gaining momentum in the early 2000s and never faltered. Over the years, it has only continued to grow, reaching a record high during the COVID-19 pandemic. 2024 has been no less lucrative for video streaming platforms. OTTs […]
The Growing Concern about Online Piracy There’s no such thing as a free lunch. While most people would like nothing better than to access their favorite content free of cost, online piracy isn’t a victimless crime. It hurts the creators who poured their heart and soul into making the shows and movies you love. It’s […]