How do viewers perceive video quality and how to measure it?

How do viewers perceive video quality and how to measure it?

How do viewers perceive video quality and how to measure it? OTT Quality Measurement and Optimization Perceptive Quality Measurement At the heart of the debate on how best to improve the quality of video streams for viewers is a discussion on how to measure quality....
Are AVOD OTT Services Ready for Primetime?

Are AVOD OTT Services Ready for Primetime?

Are AVOD OTT Services Ready for Primetime? OTT Video Ad Analytics AVOD Monetization – Yield Goals OTT is in hyper-growth, and we continue to consume content when, how, and where we want at our convenience.  Monetization of the service has therefore never been...
MediaMelon’s IBC 2019 Highlights

MediaMelon’s IBC 2019 Highlights

MediaMelon’s IBC 2019 Highlights   Analytics That Act The International Broadcaster’s Conference (IBC) is the world’s most influential media, entertainment, and technology show, and MediaMelon has been proud to be a part of it for the past few years now. This...