Zype elevates streaming intelligence with MediaMelon SmartSight
See how Zype by Backlight, a leading video infrastructure platform, integrated MediaMelon’s SmartSight analytics to enhance customer experiences and streamline video performance for it’s clientele and publishers worldwide.
Impact scale at a glance
Global streamer base
Assets added every month
Employees across multiple territories
Impact Story Overview
How Zype transformed its streaming analytics with MediaMelon SmartSight
A comprehensive integration of MediaMelon’s SmartSight into Zype’s platform delivered unparalleled streaming intelligence and performance for their customers.
Being a key player in the video API and infrastructure space, Zype is committed to providing a seamless video streaming experience for its customers. With a focus on driving business metrics through data intelligence, Zype sought out MediaMelon’s SmartSight platform to power advanced analytics and video optimization. The custom integration now allows Zype’s clients to monitor engagement, ensure quality of service, and improve content performance —all through user-friendly, customer-facing dashboards.
Our testimonial speaks for itself
At Zype, our goal is to provide our customers with the software they need to deliver top quality streaming services to their end users. We are exceptionally happy with the MediaMelon approach and its tool sets that allow us to ensure a high quality of service for our customers.
Fix issues before they impact viewers and cause churn
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