MediaMelon QBR™ Technology Improves Quality of Live-Streaming Video While Reducing CDN Costs for OTT Video Providers
Innovative Streaming Optimization Solution Easily Integrates With Standard Industry Workflows and Popular Video Players
San Francisco—August 30 2016—MediaMelon, a video company that enables a higher-quality and more efficient streaming experience, today announced that the company’s flagship QBR video technology has been enabled for high-quality live-streaming services, offering 30% bandwidth savings while improving playback performance and quality. Additionally, QBR technology is now available for a wide range of popular video players and platforms, including DASH Industry Forums (DASH-IF) DASH.JS, DailyMotion’s HLS.JS, Google ExoPlayer, Google Shaka Player and MediaMelon’s iOS player with FairPlay support.
QBR is an innovative technology solution that improves the live streaming video experience by applying intelligent visual optimization to existing video workflows, resulting in higher overall quality and more intelligent bandwidth management. At the end of day, this results in significant cost savings for live streaming video providers by reducing CDN costs and improving video quality.
“High quality live streaming is a must for OTT video providers,” said Joel Espelien, Senior Analyst with The Diffusion Group. “From live sports and e-sports to the next generation of live streamers, today’s viewers expect video to look great. Period.”
The unique, patented QBR technology substantially improves on adaptive bit-rate (ABR) technology by means of rapid scene analysis, content characterization, perceptual quality mapping and advanced buffer management techniques. When applied to linear programming, QBR can enable streaming efficiency gains of up to 25%.
“Live streaming is one of the fastest growing category in online video, but it also offers a complex set of challenges that must be met to deliver video at the levels of quality and performance that consumers expect,” said Kumar Subramanian, MediaMelon CEO. “Our groundbreaking QBR technology is ideal for a live environment, as we are able to intelligently manage bitrate in order to dramatically reduce bandwidth consumption while actually improving the overall quality of the video experience.”
In addition to optimizing streaming quality and bitrate, QBR for Live also provides a range of highly actionable video analytics that are integrated into the solution, including ingest monitoring that captures data around buffer variations, frame-type distribution and encode delays. In addition the MediaMelon analytics solution collects QoE metrics from video players to derive actionable information about quality and provides end-to-end visibility into the performance of the complete video service platform.
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MediaMelon smart streaming solutions optimize Internet video quality and resource utilization, enabling content and service providers to dramatically improve performance, increase revenues and enhance quality of experience. MediaMelon solutions include patented video quality enhancement technology, intelligent content routing and analytics that create a global software fabric for efficient video streaming. Visit www.mediamelon.com for more information.
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