The online streaming space has become tremendously competitive for the platforms that power these services. To stay ahead, online video platforms (OVPs) need to compete on features, efficiency and quality. Whether supplied by an external turnkey service or an in-house streaming group, the explosion of streaming volume will give the advantage to the solutions that can drive quality up while keeping variable costs under control.
MediaMelon technologies provide the key differentiators for OVPs to stay ahead of the competition.
Manage Bandwidth Costs
One of the clearest ways for a streaming platform to distinguish itself is to provably lower hosting costs for their customers. MediaMelon QBR can reduce Live and VoD bandwidth use by 35% without changing encoders or re-encoding content libraries. Thanks to built-in analytics, these savings can be easily quantified to show the value of the streaming service. Since QBR uses state-of-the-art content-aware optimization, the visual quality of the video will typically be better than it was with unoptimized adaptive bitrate streaming.
Improve Streaming Quality
Not only does QBR save bandwidth but it allows consumers to enjoy better video quality with their existing internet connections. Using perceptual analysis and playback buffer management, QBR reduces visible artifacts and quality fluctuations even with varying content types and bandwidth conditions. A portion of the saved bandwidth can also be re-allocated to the most complex scenes, getting rid of artifacts in the most dramatic moments. Streaming services compete on quality, and by using QBR a video platform can measurably increase the quality of service to the end user.
Monitor Content Distribution and Quality of Service
All of the costs of hosting content are wasted if the end consumer experience is poor. Bottlenecks in the distribution chain or at regional CDNs can cause customer frustration. MediaMelon’s SmartSight and SmartRoute products let streaming service providers monitor video and audience metrics to quickly make business and technical decisions. SmartRoute will even automatically act on detected problems and route content through different paths. All of these services let content platform providers improve their services and demonstrate added value to their customers.
Seamlessly Upgrade Existing Workflows
The guiding principle behind MediaMelon products is simplicity. Our solutions easily upgrade video streaming without replacing a customer’s workflow or equipment. QBR streaming optimization uses the same encoders, players and asset libraries already installed, just adding new metadata to optimize adaptive bitrate streaming in all the popular formats. Meanwhile, SmartSight Analytics is easily added to existing players to quickly gain in-depth visibility into streaming performance and quality of service.
Explore our product pages for more details or contact us for a demonstration.