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Product Marketing Manager

Job Description

  • Creating compelling messaging, leading product launches and creating and executing effective go-to-market plans
  • Externally act as the solution spokesperson evangelizing the value proposition with customers, industry analysts and press 
  • Develop the sales and channel strategy, analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process 
  • Perform competitive analysis, define and communicate key MediaMelon advantages 
  • Create the whole spectrum of sales tools and collateral (presentations, data sheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of the Media Melon solutions to customers and partners 
  • Working closely with key executives and collaborate with colleagues in all key company functions (Product Management, Sales, Alliances, Engineering, Corporate Marketing, etc.)

Qualifications

  • Proven experience in taking new products to market, developing channels, pricing, positioning, and promoting new technologies
  • Familiarity with the entire marketing process: content marketing, marketing automation, digital marketing, CRM. 
  • Strong communications skills to develop content addressing market opportunities 
  • Experience working with engineers and sales people
  • Experience in the video streaming, OTT and multi-screen adaptive streaming industry
  • Bachelors in Engineering, MBA (or equivalent experience) preferred 
  • Ability to work across cross functional teams

To Apply

Please send cover letter and resume to info@mediamelon.com