SmartPlay Streaming


SmartPlay Streaming can elevate your Adaptive Bitrate-powered OTT Video Service to new levels of performance and efficiency by making your Video Players Content-Aware

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Adaptive bitrate players can conserve bandwidth on easy scenes so that the downloaded bitrate can be boosted for more difficult scenes. Using perceptual analysis information and predictive buffer management, SmartPlay improves the visual quality of video, reduces buffering and improves the overall user experience.

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SmartPlay intelligently combines visual quality analysis with adaptive streaming algorithms to allocate bits more efficiently between simple and complex scenes. By using high bit rates only when needed, streaming costs can be cut by around 35% without compromising the perceived viewing experience.

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SmartPlay upgrades the performance of existing streaming workflows and systems without having to massively overhaul your infrastructure. It uses the encoders, players and asset libraries you already have, simply adding new metadata that allows packagers and players to optimize adaptive bitrate streaming.

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There are no complicated upgrades required to start using SmartPlay. It is compatible with AVC (H.264) and HEVC (H.265) in all the popular streaming formats including MPEG-DASH, HLS and Smooth Streaming. MediaMelon improves the logic of these existing streaming standards to enhance quality and efficiency while preserving standards-compliance and compatibility with deployed video players.


Supports OnDemand (VoD) and Linear (Live) Services

SmartPlay Streaming can operate by optimizing manifests or streams either at the server side or the player side, enabling the broadest range of use cases. 

Learn how SmartSight, SmartPlay and SmartRoute can be used to increase the quality of the user experience for mobile video servicesonline video platformsvideo service providers.