QBR intelligently combines visual quality analysis with adaptive streaming algorithms to more efficiently allocate bits between simple and complex scenes. By using high bitrates only when needed, streaming costs can be cut by up to 35% without compromising the viewing experience.
Adaptive bitrate players can conserve bandwidth on easy scenes so that the downloaded bitrate can be boosted for more difficult scenes. Using perceptual analysis information and predictive buffer management, QBR improves the visual quality of video, reduces buffering and improves overall QoE.
QBR upgrades existing streaming workflows and systems. It uses the encoders, players and asset libraries you already have, simply adding new metadata that allows packagers and players to optimize adaptive bitrate streaming.
There are no complicated upgrades required to start using QBR. It is compatible with H.264 and HEVC in all the popular streaming formats including MPEG-DASH, HLS and Smooth Streaming. MediaMelon improves the logic of these existing streaming standards to enhance quality and efficiency while preserving compatibility with deployed video players.
Available for Live and VoD
QBR can operate by optimizing streams or manifests either at the server side or the player side, enabling the widest variety of use cases.
The Power of QBR
Based on over 10 years of R&D work and over 30 issued patents QBR performs advanced video structural analysis to compute insights on optimal streaming strategies. QBR applies these capabilities on every stream and every session to optimally improve streaming based on the specific characteristics of that playback session. Contact MediaMelon to understand more about the power of QBR.