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MediaMelon QBR

QBR powers Adaptive Bitrate OTT TV services to a new level of performance and efficiency with Content Aware Streaming

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QBR intelligently combines visual quality analysis with adaptive streaming algorithms to more efficiently allocate bits between simple and complex scenes. By using high bitrates only when needed, streaming costs can be cut by up to 35% without compromising the viewing experience.

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Adaptive bitrate players can conserve bandwidth on easy scenes so that the downloaded bitrate can be boosted for more difficult scenes. Using perceptual analysis information and predictive buffer management, QBR improves the visual quality of video, reduces buffering and improves overall QoE.

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QBR upgrades existing streaming workflows and systems. It uses the encoders, players and asset libraries you already have, simply adding new metadata that allows packagers and players to optimize adaptive bitrate streaming.

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There are no complicated upgrades required to start using QBR. It is compatible with H.264 and HEVC in all the popular streaming formats including MPEG-DASH, HLS and Smooth Streaming. MediaMelon improves the logic of these existing streaming standards to enhance quality and efficiency while preserving compatibility with deployed video players.


Available for Live and VoD

QBR can operate by optimizing streams or manifests either at the server side or the player side, enabling the widest variety of use cases. 


Video On Demand

MediaMelon QBR® analyzes the encoded video stream to generate Smart Data, which gets delivered to the video player, on the end user device, for improvement to QoE while increasing bandwidth efficiency.

Live TV

MediaMelon QBR® analyzes the encoded video stream, and shuffles the Video Frames, for improvement to QoE while increasing bandwidth efficiency.

Learn how QBR and SmartSight can be used to exponentially increase the QoE for mobile video servicesonline video platformsvideo service providers.