CASE STUDY

Telecine, Brazil’s leading movie streaming operator

This Case Study describes how Brazil’s leading payTV provider, Telecine, deployed MediaMelon’s award winning SmartPlay™ solution to achieve dramatic cost savings for its video streaming service whilst improving viewer quality of experience.

“We had already implemented a content aware encoding solution which we thought would deliver most of our data saving goals, but the SmartPlay results have been extraordinary! We have reduced average bitrate from 4Mbps to almost 2.8Mbps, also reducing spikes in our web traffic, and as a result of lower traffic we have reduced rebuffering and video start time. So our QoE has gone up whilst our costs have gone down – incredible!”

– Fabio Lima, Product Manager, Telecine

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