OPERATIONAL AND BUSINESS INTELLIGENCE
MediaMelon SmartSight is a dynamic real-time streaming video analytics solution that provides actionable monitoring and deep analysis of streaming performance and video usage for the marketing, operations, and engineering teams.
SmartSight gives video service providers a clear picture of how OTT TV services are viewed, both in terms of actual usage and streaming performance.
Integrated with QBR SmartStreaming and SmartRoute from MediaMelon OR as a stand-alone streaming video Analytics service, SmartSight offers both immediate operational monitoring and deep business intelligence. SmartSight provides a dashboard view of customer engagement, quality of experience and alerts for streaming
QUALITY OF EXPERIENCE AND CUSTOMER ENGAGEMENT
MediaMelon Video Analytics allows you to extract very granular nuggets of information from the sea of aggregated data instantaneously. If you want to find out whether viewers in London were more engaged than viewers in Warwick with the third episode of your second most popular show today, you can do so immediately without the need to define this complex filter beforehand.
BUILT-IN DASHBOARDS WITH ADDITIONAL CONTROLS
SmartSight comprises of customizable modules that offer complementary information, built-in dashboards with additional
controls – to generate macro view of an OTT service and be able to zoom into specific streaming sessions or individual
MediaMelon Video Analytics helps you find actionable data in the heap of collected streaming and audience metrics and pinpoint issues that require your attention.
ARTIFICIAL INTELLIGENCE AND TOOLS
AI based methods to derive insights for improving performance, retaining customers, increasing usage and controlling
streaming costs. For instance being able to predict churn based on behavior and Quality of Experience.
Marketing Tools with recommendations on campaigns for increasing customer engagement and retention.
Encoding Tool with recommendation on encoding video for maximizing customer experience and reduce costs.