SmartSight Ads Enable operational excellence for ad insertion in streaming video
Improve video ad monetization with SmartSight for Ads™
MediaMelon’s SmartSight for Ads™ is a real-time, anomaly-detection based point of failure analytics solution for video ads to improve their monetization. Rapidly identify and resolve delivery, creative and performance issues with actionable intelligence to increase impressions, fill-rates and yields across client-side, server-side and dynamic ad insertion implementations.
Improve video ad monetization with SmartSight for Ads™ to increase fill-rates and yields while reducing ad-related issues. Ad failures and delivery issues often go unnoticed due to the complex infrastructure and ecosystem involved. These issues cause reduced monetization because fewer ad impressions are being successfully served and is compounded by a reduction in viewing experience leading to content abandonment and viewer churn.
MediaMelon’s SmartSight for Ads™ leverages real-time, granular delivery and performance insights from the player, to enable the rapid resolution of ad ecosystem issues ensuring that ad inventory is monetized. New ad strategies and opportunities can be identified to further increase monetization from the powerful multi-dimensional insights capability that is provided.
Rapid Issue Resolution
Identify Lost Monetization Opportunities
Rapid resolution of ad experience issues, as well as reduction of ad fraud and blocking result in improved engagement, playing times and increased ad impressions. Maximimize your monetization goals.
Identify New Monetization Opportunities
Reduce Churn and Drive Engagement
Measure Viewers’ Experience in the Video Player
SmartSight for Ads measures ad breaks as well as individual client-side and server-side inserted ads from the player, obtaining the most accurate insight into the end-viewer experience. MediaMelon’s real-time measurement starts right from the ad request and continues through to ad completion, providing granular, segment-level detail on the ad-playback quality of experience (QoE), ad performance, and ad creative in order to help drive viewer engagement and improve monetization.
Learn more about how SmartSight for Ads helps improve the monetization of your OTT service.