SmartSight Ads Enable operational excellence for ad insertion in streaming video

Improve video ad monetization with SmartSight for Ads™

MediaMelon’s SmartSight for Ads™ is a real-time, anomaly-detection based point of failure analytics solution for video ads to improve their monetization. Rapidly identify and resolve delivery, creative and performance issues with actionable intelligence to increase impressions, fill-rates and yields across client-side, server-side and dynamic ad insertion implementations.

Improve video ad monetization with SmartSight for Ads™ to increase fill-rates and yields while reducing ad-related issues. Ad failures and delivery issues often go unnoticed due to the complex infrastructure and ecosystem involved. These issues cause reduced monetization because fewer ad impressions are being successfully served and is compounded by a reduction in viewing experience leading to content abandonment and viewer churn.

MediaMelon’s SmartSight for Ads™ leverages real-time, granular delivery and performance insights from the player, to enable the rapid resolution of ad ecosystem issues ensuring that ad inventory is monetized. New ad strategies and opportunities can be identified to further increase monetization from the powerful multi-dimensional insights capability that is provided.

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Benefits

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Rapid Issue Resolution

Identify and resolve creative, performance and QoE issues immediately when they occur. The provision of real-time, anomaly detection-based alerting with point-of-failure analysis ensures viewing experiences constantly delight.

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Identify Lost Monetization Opportunities

Perform root cause and multi-dimensional analysis of ad performance, efficiency and quality in one solution to pinpoint where lost monetization opportunities stem from and take measures to optimize it.

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Improve Monetization

Rapid resolution of ad experience issues, as well as reduction of ad fraud and blocking result in improved engagement, playing times and increased ad impressions. Maximimize your monetization goals.

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Identify New Monetization Opportunities

Understand Content engagement side by side with ads, to define and identify new opportunities for ad monetization, based on a complete understanding of the playback experience, including content playback.

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Easy Configuration

MediaMelon unique integration process ensures ad measurement is rapidly deployed, as well as tested to generate insight you can trust. MediaMelon have integrations with all leading commercial and open-source players.

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Reduce Churn and Drive Engagement

Improving the ad experience with accurate, trusted and real-time insight maximizes the potential to reduce viewer loss and churn as well as improve engagement to deliver on monetization goals.

Take the first step to improve the monetization of your ads. Contact us for more information and a demonstration.

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Measure Viewers’ Experience in the Video Player

SmartSight for Ads measures ad breaks as well as individual client-side and server-side inserted ads from the player, obtaining the most accurate insight into the end-viewer experience. MediaMelon’s real-time measurement starts right from the ad request and continues through to ad completion, providing granular, segment-level detail on the ad-playback quality of experience (QoE), ad performance, and ad creative in order to help drive viewer engagement and improve monetization.

Product Overview

Learn more about how SmartSight for Ads helps improve the monetization of your OTT service.

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