SmartViewer InsightTM Measuring all your content, everywhere
Is your content placement and marketing strategy working?
SmartViewer Insight answers key questions about who, what, where, when and how people are consuming your content. Understand total consumption and engagement with combined insight from owned and operated platforms as well as social media. Inform marketing strategy through data driven insight that successfully drives consumption across all the viewer touch-points of your service offering.
Benefits

Personalize Viewing Experiences
Actionable insight that gets to the root cause immediately. Reduce the time to resolution and therefore impact to your viewers. Analytics that Act with SmartPlay!

Maximize Reach
The 360-degree view of consumption across all platforms enables the discovery and refinement of content placement strategies to increase reach and ensure your content is where your viewers are.

Increase Engagement
Use powerful segmentation to proactively identify at risk viewers and subscribers to inform engagement and retention strategies.

Product Overview

Case Study
Contact us to discuss how SmartViewer Insight improves viewer engagement and marketing return-on-investment





SmartPlay StreamingTM
MediaMelon SmartPlay uses perceptual video quality information to enhance the playback performance of all types of Adaptive Bitrate (ABR) streaming.

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