Video Quality Measurement

Content-Aware Streaming Intelligence

The MediaMelon mission is to help optimize both the user experience and business management of video streams for global entertainment services. The core technologies that enable our systematic approach have been awarded more than 30 patents for video quality measurement and advanced streaming intelligence.

Video Quality Measurement

MediaMelon’s patented QBR Technology generates perceptual video quality information from the compressed streams it analyzes. Unlike similar technologies such as VMAF, it does not need to perform a before and after comparison to generate the data. QBR calculates Mean Opinion Score information (iMOS™ data) through analysis of the encoded data streams or files.  Analysis of the media asset is very rapid and much faster than real-time playback so there is no additional latency added to existing workflows.  This makes QBR perfect for live streaming as as well as providing the capability to quickly process existing video file libraries. The video quality information produced enables the MediaMelon Intelligence Platform to provide insights into playback quality as well as automate the improvement of the quality of experience.

video quality measurement
content aware streaming

Content-Aware Streaming

All of the ABR formats commonly used for OTT streaming force media players to select the highest bitrate that can be downloaded on the network. They have no knowledge of the video quality associated with each of the bitrates that are available. QBR enables us to enhance ABR streaming by making the media players content-aware, able to select bitrates based on both video quality and available network bandwidth. Our streaming solution helps maintain a uniform video quality level, greatly reduces the likelihood of video rebuffering, typically reduces network bandwidth by around 35%, and does not require any changes to be made to the encoding platform. products to provide insights and enhancements to the users’ quality of experience.

Data Analytics

MediaMelon has developed advanced data processing pipelines which can aggregate data from several millions of concurrent playback sessions and use it to create and deliver real-time actionable insights to our customers. Our databases have been optimized so that the needle in the haystack can be found in seconds rather than minutes. We can collect data from the entire video workflow: from encoders, the CDN and the media players to provide a holistic view of the entire streaming experience.

OTT video data analytics technology

Media Player Integration

We provide QoE insights and enhancements not available in standard ABR
streaming solutions with a single, easy-to-integrate SDK. Our SDK is designed
never to need upgrades, even as we add more functionality to our platform. One
SDK supports all the OTT streaming products in our portfolio, allowing
customers to continue adding functionality with no additional effort.

QBR White Papers

These two White Papers outline the benefits and assess the performance of our QBR-enabled SmartPlay Streaming solution compared to standard ABR streaming.


QBR Benefits

Compared to ABR


QBR Performance

Compared to ABR

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