Streaming Intelligence: Taking you Beyond Analytics
Improving the Streaming Experience to Enable Better Business Outcomes
Basic video analytics have enabled the streaming industry in successful operational deployments. But, to take us to the next stage of development, we need to go further. Our tools now need to address higher level business problems, including OTT churn, ad revenue and cost optimization. For these challenges we need to demand streaming intelligence.
Real-time QoE Video Intelligence
Most OTT video streaming operators understand the importance of delivering the best possible Quality of Experience to their customers, but many do not have a comprehensive understanding of exactly how their streaming service is performing. In order to improve something, first you need to measure it, and SmartSight Analytics™ from MediaMelon allows you to do just that.
SmartSight is a real-time predictive video intelligence analytics solution that provides actionable monitoring and deep analysis of subscribers, content, advertising, network and QoE performance. The patented QBR® Technology within SmartSight provides deeper insights in to the Quality of Experience enjoyed by subscribers by measuring and tracking the perceptual video quality of the content being consumed.
Improve Video Streaming Ad Yield
SmartSight for Ads™ improves OTT based AVOD service monetization by identifying and enabling the reduction of revenue generation inhibitors.
Monetize ad inventory with actionable delivery and performance insights that are provided in real-time from the player, enabling the rapid resolution of ad ecosystem issues. Reduce ad failure rates and fraud to improve fill-rates with real-time alerting, with point of failure analysis. Create new ad strategies and opportunities to further increase monetization using the powerful multi-dimensional insights capability.
Enhance Video Playback Quality
OTT operators looking to improve the performance of their streaming service can use our QBR® Technology to enhance the Quality of Experience they deliver to their customers. SmartPlay Streaming™ from MediaMelon allows operators to improve the visual quality of their content, significantly reduce rebuffering incidents, and decrease their overall data traffic dramatically, all without having to re-encode their assets.
SmartPlay enhances the performance of all types of ABR streaming by using perceptual video quality information to guide media players to make smarter decisions. Whereas standard ABR works to maintain a constant video bitrate, SmartPlay ABR works to maintain a constant video quality, resulting in both a higher QoE and a lower overall bandwidth requirement.
Comprehensive client-side Ad measurement for Nowtilus’ SSAI customers
Telecine Deploys MediaMelon’s SmartPlay to Optimize Bandwidth, reducing costs by 42%
MediaMelon powers analytics for A+E Networks as a fully integrated solution