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Boost Ad Targeting & Revenue with Accurate SSAI Tracking via Client-Side SDK
Server-Side Ad Insertion (SSAI) is a technology used in streaming services to integrate ads into content streams seamlessly. Unlike traditional methods where…
What is a Content Distribution Network and How does it Work?
Online users demand lightning-fast experiences—and their expectations only grow as the internet evolves. With billions of people now online, platforms like YouTube,…
Audience Engagement Strategies You Need to Try
Is your audience more elusive than your missing TV remote? Let’s change that and get them hooked like they’re watching a binge-worthy…
Understanding Streaming: Differences between OTT and CTV
Ever wondered about the difference between OTT and CTV? Or perhaps you’re curious about the various types of streaming services out there?…
Choosing the Right Video Bitrate for Streaming
Ever tried watching a high-definition video on a dial-up connection? It’s like trying to send a bowling ball through a garden hose—next…
Video Streaming Trends and Statistics for 2025
Remember when people considered ‘binge-watching’ lazy? Now, it’s basically an Olympic sport. It feels like video streaming started gaining momentum in the…
How Pirates Use Streaming Services to Stream TV and Movies for Free
The Growing Concern about Online Piracy There’s no such thing as a free lunch. While most people would like nothing better than…
Strategies and Metrics to Improve Video Engagement
Trying to engage viewers with your video without a solid strategy is like trying to catch fish with a fork – possible,…
Maximize OTT Ad Revenue: Tactics to Increase Your Ad Revenue
You’ve built a successful OTT platform with great content and a loyal audience. But when it comes to maximizing ad revenue, are…