Cineplex boosts its viewer engagement by 30%
With millions of viewers across Canada, Cineplex’s digital store is a leading platform for premium content. By integrating MediaMelon’s advanced analytics, Cineplex gained deeper insights into viewer behavior, optimized content delivery, and significantly boosted video engagement while enhancing overall user experience.
Impact driven at a glance
Reduction in call center support calls
Increase in viewer engagement
Increase in Net Promoter Score (NPS)
Impact Story Overview
The need for an advanced real-time QoE analytics platform
As a premium on-demand streaming service, Cineplex’s digital store operates on a pay-per-movie basis, making viewer satisfaction and content quality paramount. To maintain its high standards, Cineplex needed an advanced solution that could provide deep insights into viewer behavior, content performance, and streaming quality without compromise.
By implementing MediaMelon’s advanced analytics suite, Cineplex gained the tools to optimize content delivery, understand user engagement, and significantly enhance the overall viewing experience—ensuring that every movie streamed met the expectations of their discerning audience.
Our testimonial speaks for itself
MediaMelon's SmartSight analytics has transformed how we understand and engage our audience. The insights provided have not only improved our operational efficiency but have also significantly enhanced our viewer experience. The ability to monitor and address issues at an individual user level has significantly reduced our support resolution times and boosted our NPS. Their team’s open communication and partnership approach has made this a successful collaboration.
Fix issues before they impact viewers and cause churn
Get in touch with our experts for custom solutions and pricing, and elevate your end-user viewing experience.
