Telecine enhanced its streaming efficiency by 42% and boosted viewer QoE

Telecine, Brazil’s top movie streaming operator, needed to optimize streaming performance amidst rising data volumes and viewer expectations. Facing challenges like tracking viewer QoE, escalating delivery costs, and the need for consistent, highquality streaming, Telecine partnered with MediaMelon to deploy SmartPlay. This solution enabled dynamic optimization, reducing
bandwidth usage by 42%, improving video start times, and elevating overall viewer satisfaction.

    Impact scale at a glance

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    Employees across multiple territories

    Impact Story Overview

    Enhancing end user’s streaming QoE while cutting costs and bandwidth consumption

    Telecine, Brazil’s top movie streaming operator, needed to optimize streaming performance and bandwidth usage amidst rising data volumes and viewer expectations. With a focus on reducing data delivery costs and improving the overall viewer experience, Telecine turned to MediaMelon’s SmartPlay™ for an advanced solution.

    By implementing SmartPlay™, Telecine significantly lowered content delivery costs while enhancing the viewing experience through intelligent scene-based bitrate management, resulting in fewer buffering issues and faster video start times.

    Our testimonial speaks for itself

    SmartPlay has allowed us to mitigate last-mile bandwidth and infrastructure limitations to deliver better QoE to new and existing subscribers, manage our costs and improve margins.

    Fabio Lima

    Product Manager, Telecine

    Fix issues before they impact viewers and cause churn

    Get in touch with our experts for custom solutions and pricing, and elevate your end-user viewing experience.

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