Zype elevates streaming intelligence with MediaMelon SmartSight
See how Zype by Backlight, a leading video infrastructure platform, integrated MediaMelon’s SmartSight analytics to enhance customer experiences and streamline video performance for it’s clientele and publishers worldwide.
Impact scale at a glance
Global streamer base
Assets added every month
Employees across multiple territories
The Vital Role of Intelligence in Video Streaming
There is no doubt that data is a vital fuel for the video streaming business model. This is true for all functional teams in a streaming business-operations, product management, marketing, and customer service teams are key consumers of the intelligence generated by stream delivery and consumption.
- Zype uses MediaMelon’s data capabilities to create customer-facing video analytics dashboards used to ensure high level of experience for its publisher customers
- Zype’s customers can now access MediaMelon capabilities via their Zype dashboard
We built the SmartSight platform to be a pivot point for data collection and analysis in streaming delivery systems and to be architected in a way that makes it easy to integrate within comprehensive end-to-end applications. We are excited by the growing number of streaming ecosystems looking for a powerful, yet flexible set of analytic solutions that can become an organic part of their own offerings, rather than exist as a stand-alone toolset.
Zype, SmartSight, and the Streaming Marketplace
The SmartSight Platform and the SmartSight QoE, SmartSight Ads applications, developed and maintained by a team dedicated to this market space, is able to offer a more sophisticated and extensible streaming intelligence and video analytics approach than can be assembled in-house from basic open-source components. Constructed as a cloud-native, api-first application, SmartSight uses best-of breed AWS cloud service components and multi-AZ hosting to offer a completely scalable, thoroughly secure, and impeccably highavailability resource to help optimize any streaming business.
MediaMelon has a highly effective and flexible approach to position its SmartSight streaming intelligence solutions in a powerful, co-branded configuration to Online Video Publisher (OVP) partners of all types and sizes. The co-branded approach offers the same rich analytics and anomaly detection as the standard product to video publishers using a custom integration within the OVP delivery platform - and substantially enhances the broad value proposition of the OVP service as a result.
Flexible Co-Branded Architecture with Rich Configuration and Control
The flexibility of this architecture lends itself to a co-branded approach that encapsulates all platform and tool functions in a functional subsystem of the master application. The features and functions within that subsystem enable additional rich configuration and control features as described below.
The SmartSight Platform
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SmartSight Tools
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API Integration layer
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Access Control
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Flexible Co-Branded Architecture with Rich Configuration and Control
The flexibility of this architecture lends itself to a co-branded approach that encapsulates all platform and tool functions in a functional subsystem of the master application. The features and functions within that subsystem enable additional rich configuration and control features as described below.
Co-branded screen layouts
Hierarchical account management
SSO support
Robust data security controls
Custom support packages
Aligned feature roadmap
A Cost-Effective Approach for Partners
In an era where state-of-the-art SaaS application architectures routinely use integration of cloud vendor and partner application services, does a roll-your-own analytics subsystem make strategic or commercial sense? The MediaMelon offer is for your business to take a cloud service building block approach and access a mature, continuously enhanced suite of platform features and application options. Mediamelon offers a business-friendly approach to partnerships of this type.
AWS hosting facilities enable very rapid setup for POCs or short-period festival style event use- unlimited expansion and robust partitioning of account data and reporting. At the same time, flexible AWS pricing options, and access to substantial volume discounts, permit highly cost effective, alway-on data collection and analysis solutions that scale with your business.
Summary
The co-branded packaging of the SmartSight platform makes MediaMelon the partner of choice for vendors in the streaming video industry, offering a highly effective contribution to the front-line toolset for video publishing and distribution. While enabling a distinct focus on their own core competency, the SmartSight functionality contributes rich analytics and anomaly detection to video publisher clients and substantially enhances the value proposition of the overall service. MediaMelon works with video player vendors, CDNs, and OVPs to bring the best in the market to such publishers.
Our testimonial speaks for itself
At Zype, our goal is to provide our customers with the software they need to deliver top quality streaming services to their end users. We are exceptionally happy with the MediaMelon approach and its tool sets that allow us to ensure a high quality of service for our customers.
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