Winter’24 Product Updates

With winter sneaking in slowly, we at MediaMelon were working so hard on bringing new features and a fresh & new look and feel, based on the feedback received from our customers & partners.

MediaMelon’s latest features and improvements are here just in time before we kick off 2025. From a brand-new look to cutting-edge analytics, we’re bringing everything you need to power up your streaming platform! Here’s what we’ve been up to.

New website & blogs 👨🏽‍💻

For the past couple of years, we’ve been hard at work releasing a series of new features and product segments. However, we haven’t always kept our website updated with these timely enhancements.

Finally, we are super excited to announce the launch of our brand-new website with lots of product feature-benefit classification, making it easier for our prospects, customers, & partners to understand us better from a bird’s eye view.

And catering not just to the looks and feel, our this move of shifting from HTML & CSS to React for the frontend makes the new website fast & snappy too ⏲️

New Look, New Feel – Meet Our newest SmartSight 3 Interface!

The MediaMelon SmartSight dashboard have had a full refresh, making it easier to explore our platform and dive into our newest product insights. Plus, with our new product interface getting leveled up – it’s faster, smoother, and built for seamless navigation.

Highlights:

• All new KPI & QoE Dashboards: Now optimized for a faster, customizable experience to get the metrics that matter, quickly.

• Enhanced Advertising & Error Dashboards: Track every metric that impacts your bottom line with our new advanced layouts.

Introducing Q-Metric: Your all in one QOE StreamScore! 🌟

Goodbye to juggling dozens of metrics! Meet Q-Metric™—our next-gen Quality of Experience (QoE) metric that puts everything you need into a single, powerful number.

We’re excited to introduce Q Metric—your one-stop metric for monitoring viewer Quality of Experience (QoE). Forget juggling dozens of individual metrics like buffering rates, startup delays, and playback errors, etc. StreamScore takes the hassle out of QoE monitoring by combining 10s of these metrics into a single, comprehensive score out of 100.

Think of it as your “streaming mood ring”—except this one works for your entire platform! Whether you’re a tech lead or a product manager, Q Metric™ ensures you stay on top of your viewers’ QoE without drowning in data. Plus, it’s customizable to fit your unique use case, giving you the flexibility to prioritize the metrics that matter most to your audience.

Q Metric isn’t just a metric; it’s your tech team’s new best friend—delivering insights, simplifying monitoring, and helping you keep your viewers happy and engaged. Because who doesn’t love fewer metric charts and actionable insights on improving viewer QOE? 😉

New Product Launches 🚀

Content insights ▶️

With this being one of the most requested features after App Insights, our teams had been talking to media companies globally understanding their use case on analytics – for a single content piece!

Get ready for the next level of content tracking! Content Insights has officially launched, offering detailed data on user engagement and content performance across the platforms, players, & so many dimensions, equipping your content acquisition teams with a solid data-backed decision making.

App insights 📈

Our App Analytics module is also in the works! We’ll be rolling out features soon, so stay tuned for a deeper dive into your app’s performance. More details to follow in the coming month. . .Pssh the team said no to any pre-launch update, but we couldn’t stop ourselves 🤫

Behind the scenes for lightning-fast analytics machinery 🎬

We did some out of the blue heavy lifting to scale our backend infra to support more and more of data inflow and provide a fast and actionable insights for our customers and partners.

New ClickHouse setup 📊

We’ve moved from AWS Athena to ClickHouse, which makes MediaMelon lightning-fast and enables powerful machine-learning analysis for all customers. With this setup, you’ll enjoy snappy, real-time insights that keep up with the demands of your audience.

New debugger tool ⛏️

Our enhanced Debugger Tool brings multi-parameter debugging capabilities – no more relying on just IP addresses. Now you can pinpoint issues using subscriber ID, session ID, or IP address, making troubleshooting seamless.

User management gets a boost 🔒

To empower teams with streamlined access and simplified onboarding, we’ve upgraded our user management capabilities to make collaboration more secure and seamless than ever.

Role-based user access levels 👨🏼‍💻

Our updated user management system now includes role-based access, allowing teams to assign specific permissions and responsibilities to different users. This ensures greater control and security across your platform.

Social login options 🌐

Onboarding is now easier than ever with social login support. Users can quickly sign up or log in using their Google or OKTA credentials, streamlining the process and improving accessibility.

SDK enhancements ⚙️

This year, our SDK team has been absolutely crushing it—hands down the MVPs of the year! They’ve been brewing up some game-changing updates and rolling out features that make integrations not just easier but smarter than ever. Here’s few of the cool stuff they’ve been cooking up for you that make your integrations smoother, smarter, and way more efficient!

Harmonic SSAI Ad Tracking SDK 🤖

Ads are tricky, but not anymore! With our Harmonic SSAI Ad Tracking SDK, tracking server-side ads is now a breeze. It ensures your ads run like clockwork without interrupting the viewer experience—and yes, more revenue for you!

In-House Device Identifier 📱

Forget relying on third-party solutions; we built our very own device identifier! This makes tracking and optimizing devices way easier while giving you better control over your data pipeline.

End-User Device Level Optimization 🛠

Why stream in 4K when the device only needs 2K? Our new device-level capability can now automatically optimize video quality, saving you bandwidth (and a ton of dollars!) without compromising the viewer experience.

Swift and Automated SDK Updates 🔄

Updating SDKs can be a pain, right? Not anymore. With CocoaPods for iOS and Maven for Android, our SDK updates are fully automated. So, you can spend less time on maintenance and more time building cool stuff.

React Native SDK 🧩

Cross-platform work just got easier. With our new React Native SDK, you can deploy MediaMelon across Android and iOS devices in one go. It’s a one-size-fits-all solution—how cool is that?

Kaltura SDK Integration </>

Big shoutout to our Kaltura customers! We’ve added a dedicated SDK that makes integrating MediaMelon into Kaltura’s platform seamless and headache-free.

And that’s a wrap for Winter ‘24! We’re incredibly excited about the upgrades and features we’ve rolled out, each designed to help you deliver a superior streaming experience, optimize your workflows, and make better data-driven decisions.

Whether it’s our revamped dashboards, smarter SDKs, or the launch of game-changing products like Content Insights and App Analytics, every update is aimed at empowering your team to stay ahead in the fast-evolving world of OTT.

As we move into 2025, we’re committed to continuing this journey of innovation, listening to your feedback, and building solutions that truly make a difference. So, dive into these new features, explore all the possibilities, and let’s work together to make 2025 a game-changer for your platform and viewers.

Thank you for trusting MediaMelon as your partner. Here’s to more growth, more insights, and a lot more exciting updates in the year ahead!

Happy Streaming 😀!