Do you want your audience to experience constant buffering, jerky videos that mostly always crash? Your answer’s probably a resounding “No!”. Today, delivering video content online is near impossible without the use of video codecs. Raw video files are too large to stream and demand substantial bandwidth to play smoothly without errors. Naturally, you want […]
Understanding Video on Demand: How VOD Works
If you’re looking to create your own Video on Demand (VOD) platform, you’re stepping into an exciting and rapidly growing space. Video content is more popular than ever, and with the right strategy, you can tap into this demand and bring your vision to life. A VOD platform can give you the freedom to control […]
Choosing the Best Lossless Video Compression Format
Have you been wracking your brain trying to compress your video files without making the frames look like impressionist paintings? While those are great to admire as art, it’s probably best if your videos don’t share the same lack of detail. The answer to your problem is lossless compression. It keeps all the original video […]
Understanding WebM Format and its Compatibility
Have you ever wondered if you’re using the best format for your content? When it comes to streaming videos online, picking the right format is more important than you might think. Balancing audio and video quality with file size is critical, but how do you know which one is right for you? Enter WebM, a […]
Understanding How to Use Mid Roll Ads in streaming platform
The ad experience across streaming platforms today is contentious. On the one hand, ads are sometimes necessary for streaming platforms to ensure profits. However, from the consumer’s point of view, they are often seen as disruptive to the viewing experience. Mid-roll ads are the trickiest to manage. They have the potential to be a game-changer […]
Preventing Video Buffering Issues During Internet Streaming
No streaming service provider wants buffering on their platform. It can quickly tarnish your reputation and drive users to competitors. As such, if you’re ever hit with reports of buffering for any of your videos, you’ll want to address them fast. The good news? There are more than a handful of ways to tackle issues […]
Difference between 2K and 4K: Choosing the Right Resolution for Your Needs
In the age of high-definition streaming and immersive media experiences, full HD videos (1920X1080) are no longer enough. The increased detail in 2K or 4K can make a noticeable difference in appreciating content in vivid clarity. The modern audience loves to view media on large screens and wants to see the nuances of textures. The […]
Understanding What a Video Codec Is and How It Works
If you’re in the business of streaming or content creation, video codecs are something you deal with all the time—whether you realize it or not. This is the technology that compresses video so it can stream smoothly without taking up too much space. Understanding video codecs is key if you plan to upload videos for […]
Winter’24 Product Updates
With winter sneaking in slowly, we at MediaMelon were working so hard on bringing new features and a fresh & new look and feel, based on the feedback received from our customers & partners. MediaMelon’s latest features and improvements are here just in time before we kick off 2025. From a brand-new look to cutting-edge […]