Our Blogs
Best practices for turning free users into paid subscribers on OTT in 2024
In the rapidly expanding world of OTT (Over-the-Top) platforms, the users have plethora of options on their table to select which platform…
MediaMelon and Castify.ai Partnership
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual Curation Exchange MediaMelon,…
Server-Side vs Client-Side Ad Tracking: Which is better for OTTs?
In today’s video streaming landscape, ads play a crucial role in monetizing the content, seamlessly integrating into the viewer experience. This fluid…
Best practices for mitigating subscriber churn in OTT in 2024
In today’s competitive landscape of Over-the-Top (OTT) entertainment market where content is available at the fingertips of viewers, subscriber churn has become…
Delivering a flawless OTT viewing experience
With 82% of global internet traffic being videos (Source: Synthesia Research), the majority being over-the-top (OTT) videos, it has become more than…
Zype Benefits from OVP Deployment of SmartSight Streaming Intelligence
MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a…
MediaMelon Recognized in Streaming Media Top 50
The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight…
MediaMelon SmartSight and Synchronized Intelligence Platform Power ROI
MediaMelon and Synchronized are linking their value propositions technologies to emphasize and prove the end-to-end business benefits of smarter video analysis and…
Travelxp Focuses on Quality of Experience with SmartSight
Mumbai & San Francisco – MediaMelon is pleased to announce the deployment of its award-winning SmartSight platform for Travelxp, the world’s first…