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Streaming analytics might sound like a fancy term, but at its core, it’s all about understanding what’s happening with your streaming platform in real-time. If you’re running an online streaming service, you know how important it is to keep your audience engaged. But how do you really know what’s working? That’s where streaming analytics comes […]

Streaming protocols play a huge role in delivering smooth live video experiences. They’re the invisible technology behind the videos you watch online. Among the many options out there, HLS (HTTP Live Streaming) and DASH (Dynamic Adaptive Streaming over HTTP) are the most popular. You’ve likely used both without even realizing it, as platforms like Netflix, […]

You’ve probably come across MP3 and MP4 files countless times. They’re everywhere—on your phone, computer, streaming apps, and even in downloads. But do you know the difference between the two? If you’re scratching your head, you’re not alone. While they sound similar, they serve very different purposes. One is all about audio, and the other […]

When it comes to video formats, you’ve probably seen MKV and MP4 pop up in online forums. Both are widely used, but they aren’t interchangeable. Each has strengths that suit specific needs, such as streaming, editing, or device compatibility. But which one should you pick? Your choice depends on what you need. MKV offers more […]

If you’re running a streaming platform, you already know that keeping viewers happy is everything. But how do you figure out what keeps them watching, where they drop off, or what’s making them hit that “cancel subscription” button? That’s where video streaming analytics steps in—it’s your secret weapon for understanding your audience, improving their experience, […]

Keeping an eye on audio and video quality can feel like a never-ending task. From fuzzy video to glitches and out-of-sync audio, errors can pop up out of nowhere. It’s always annoying when that happens, and it’s not always easy to catch them before a video goes live. That’s where automatic detection tools come in. […]

Server-Side Ad Insertion (SSAI) is a technology used in streaming services to integrate ads into content streams seamlessly. Unlike traditional methods where ads are delivered separately, SSAI stitches ads directly into the video stream, creating a more fluid and uninterrupted viewing experience. This method enhances the user experience by reducing buffering and makes it harder […]

Online users demand lightning-fast experiences—and their expectations only grow as the internet evolves. With billions of people now online, platforms like YouTube, boasting over 2.4 billion users, and Netflix, serving more than 280 million subscribers, are proof of the immense scale of internet traffic. This is one of the main reasons why most web content […]

Is your audience more elusive than your missing TV remote? Let’s change that and get them hooked like they’re watching a binge-worthy drama! Creating great content isn’t enough anymore. You need to make sure people are interested or fall victim to subscriber churn. That’s where audience engagement comes in. It’s about more than just posting […]