We welcome the return of major video industry in-person conference events with NAB 2022. And the MediaMelon team will definitely be looking forward to seeing all of you in Las Vegas – April 23rd-27th.
CEO Kumar Subramanian Featured at Beet Retreat Conference
San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to […]
Towards Greener Streaming Delivery with QBR…
We were reminded by a recent Faultline interview about the Greening of Streaming initiative and wanted to applaud the founder’s key thinking on maintaining video service QoS, while making achieving this QoS this more efficient. Without trying to change consumer habits, it seems appropriate to encourage service providers to be more sensitive to the carbon […]
Streaming Intelligence: Full White Paper Available
No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going beyond video analytics to the new realm of streaming intelligence.
Streaming Intelligence: The SmartSight Platform: Part 1
“Without knowledge action is useless, and knowledge without action is futile.” – Abu Bakr It will hardly be controversial in our industry to state that delivering a successful streaming video service involves facing some tough challenges. It’s a war out there! How does a service operator ensure that they can meet evolving challenges with a […]
A+E Networks: Why QoE & Ad Optimization Matters
In today’s video streaming landscape – whatever the device type – it’s essential to deliver a premium Quality of Experience (QoE) to ensure your consumers remain fully engaged. This is true for the primary content in your service, but it’s also true for inserted advertising content. By integrating SmartSight QoE and SmartSight Ads solutions with […]
Got Great Content? Match it with Great Viewing Experiences
You’ve got great content on your streaming video service, so match that content with great viewing experiences for your customers! Take the hard work out of improving the consumer experience and growing your business!
Fighting OTT Ad Fraud – Partner Webinar
Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks.
Beenius Partnership: Actionable Insights for the Playback Experience
As Media Systems Integrator and provider of an interactive TV platform, Beenius collaborates with strategically chosen partners that cover various components of the video processing and delivery, from acquisition to distribution on clients’ devices. Operating in the video industry, Beenius understands the importance of analytics and generating actionable insights out of it, and therefore, […]