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Ever wondered about the difference between OTT and CTV? Or perhaps you’re curious about the various types of streaming services out there? Well, you’ve come to the right place. It’s time to simplify the complex world of streaming. We’ll explore the basics of OTT, CTV, and streaming, dive into the different types of streaming services, […]
Ever tried watching a high-definition video on a dial-up connection? It’s like trying to send a bowling ball through a garden hose—next to impossible. Whether you’re a content creator, a streamer, or simply a viewer, understanding video bitrate is crucial for a seamless and enjoyable streaming experience. This guide explores the nuances of video bitrate, […]
Remember when people considered ‘binge-watching’ lazy? Now, it’s basically an Olympic sport. It feels like video streaming started gaining momentum in the early 2000s and never faltered. Over the years, it has only continued to grow, reaching a record high during the COVID-19 pandemic. 2024 has been no less lucrative for video streaming platforms. OTTs […]
The Growing Concern about Online Piracy There’s no such thing as a free lunch. While most people would like nothing better than to access their favorite content free of cost, online piracy isn’t a victimless crime. It hurts the creators who poured their heart and soul into making the shows and movies you love. It’s […]
Trying to engage viewers with your video without a solid strategy is like trying to catch fish with a fork – possible, but unnecessarily difficult and messy! All successful streaming services have one thing in common: a deep understanding of their viewers. It’s not just about producing high-quality content; it’s about delivering a personalized experience […]
You’ve built a successful OTT platform with great content and a loyal audience. But when it comes to maximizing ad revenue, are you seeing the results you want? Perhaps you’ve tried various strategies, but those numbers just aren’t moving. Or maybe you’re new to this and seeking guidance on getting started. Either way, you’re in […]
In the rapidly expanding world of OTT (Over-the-Top) platforms, the users have plethora of options on their table to select which platform they want to subscribe for. With this market scenario, the ability to convert free users into paid subscribers is essential for a long term growth. With an increasing number of platforms offering a […]
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual Curation Exchange MediaMelon, a leading video streaming analytics company, and Castify.ai, a prominent OTT content distribution and monetization platform, are pleased to announce a new partnership focused on improving CTV and OTT ad monetization. This collaboration […]
In today’s video streaming landscape, ads play a crucial role in monetizing the content, seamlessly integrating into the viewer experience. This fluid transition between content and advertisements is powered by advanced ad insertion technologies, which does not hinder the streaming experience. Broadly, there are two main methods for delivering ads in b/w streams: server-side ad […]