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In today’s competitive landscape of Over-the-Top (OTT) entertainment market where content is available at the fingertips of viewers, subscriber churn has become the biggest threat to business growth. As per the recent report (Source: Park Associate), up to 44% of paid OTT subscribers churn out after their first year of subscription in the US. Therefore […]
With 82% of global internet traffic being videos (Source: Synthesia Research), the majority being over-the-top (OTT) videos, it has become more than important for OTT companies to optimize the overall OTT viewing experience. To optimize for viewer experience, it is a no-brainer to understand the audience behavior, watching patterns, and consumption cohorts. Most OTT companies […]
MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a critical content publisher demand. Zype, a leading video API and infrastructure platform, offers a powerful use-case of such integration using MediaMelon’s SmartSight features to offer customer-facing video analytics dashboards that enable business optimization […]
The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight streaming intelligence solution.
MediaMelon and Synchronized are linking their value propositions technologies to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform.
Mumbai & San Francisco – MediaMelon is pleased to announce the deployment of its award-winning SmartSight platform for Travelxp, the world’s first 4K HDR streaming travel channel. Travelxp is introducing a new way to analyze and optimize delivery of its vast travel programming catalog to a growing consumer base with the use of the SmartSight […]
Green Streams has integrated the SmartSight platform from MediaMelon within its end-to-end IPTV & OTT platform. This new Best-In-Class Platform-As-A-Service model has been designed to help operators rapidly reach their goals using best in class modular features, full HD and 4K workflows, and flexible monetization.
The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven SmartSight analytics and streaming business improvement tools to extend the marketplace for high efficiency streaming services and will participate in activities shaping the future of scalable sub-second latency live streaming through the […]
FAST is the ultimate hot topic in the media sector and lately, every player in the field seems to talk about it. But what is a FAST channel and why is it advisable for content owners (and not just TV-related ones) to invest in this new revenue source? We have 7 reasons to offer you!