A+E Networks: Why QoE & Ad Optimization Matters

In today’s video streaming landscape – whatever the device type – it’s essential to deliver a premium Quality of Experience (QoE) to ensure your consumers remain fully engaged. This is true for the primary content in your service, but it’s also true for inserted advertising content. By integrating SmartSight QoE and SmartSight Ads solutions with […]

Fighting OTT Ad Fraud – Partner Webinar

Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks.

Beenius Partnership: Actionable Insights for the Playback Experience

  As Media Systems Integrator and provider of an interactive TV platform, Beenius collaborates with strategically chosen partners that cover various components of the video processing and delivery, from acquisition to distribution on clients’ devices. Operating in the video industry, Beenius understands the importance of analytics and generating actionable insights out of it, and therefore, […]

Telecine: MediaMelon SmartSight QBR Case Study

This post highlights the details of the Telecine customer experience deploying the SmartSight QBR solution to address a number of business critical issues that arose due to service growth. The recording of the webinar that the MediaMelon team delivered in conjunction with Telecine is available, but we also have included a number of the key […]

Integrating SmartSight QBR Within Your Video Workflow

As covered in the previous post here Saving Bandwidth Costs & Improving QoE, the key to SmartSight QBR run-time operation is the set of iMOS hintfiles generated by the iMOS Content Analyzer. The hintfiles contain quality measurement data for each video asset at the various ABR presentation bitrates. QBR enhanced players use this data to […]

How SmartSight QBR Saves Bandwidth & Objectively Improves QoE

  MediaMelon’s SmartSight QBR (aka SmartPlay) is a streaming optimization solution that reduces bandwidth use by 35% or more and improves QoE while working with your existing ABR content without re-encoding. As you’ll read in this post, SmartSight QBR works by analyzing the quality of every segment in an ABR package using a objectively researched […]

MediaMelon Partners with Nowtilus’ Serverside.ai to Provide Comprehensive Ad Optimization

  MediaMelon, a leader in online streaming video intelligence and automated experience improvement today announced their partnership with Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform www.serverside.ai. MediaMelon also announced the immediate availability of an integrated solution developed in collaboration with Nowtilus, providing greater measurement transparency and […]

How Consumers Actually Perceive Video Quality and How to Measure It

  At the heart of the debate on how best to improve the quality of video streams for viewers is a discussion on how to measure video quality. As Peter Drucker famously said “If you can’t measure it how can you improve it?” Several approaches to measuring quality have been developed, but it is right […]