Kumar Subramanian Beet.TV ROI Profile

The best use of a foundation technology that optimizes video delivery QoE is to help maximize video engagement and streaming ad revenue. In this video interview with Zach Rodgers for Beet.TV, Kumar Subramanian, CEO, MediaMelon Inc., explains how his company delivers on the promise of turning QoE into ROI.

At the recent Beet TV retreat in San Juan, Kumar Subramanian, CEO,  offered a short video profile of MediaMelon’s offering to improve streaming advertising revenue by paying close attention to optimization of the delivery system.

“Streaming intelligence platforms such as our SmartSight solution, originally were seen as focused on quality of service (QoS) or quality of experience (QoE). But the data gathering and analysis tools now also play a key role in video advertising, because we can surface a wealth of information on the content that’s most exciting and interesting for a given brand,” commented Subramanian. “Even for the same demographic, engagement can vary depending on whether you are at a certain point in a session or at a different point or a different kind of content. All these things matter. So we hope to bring information on all of this to the brands.”

You can view the full video profile on the Beet.TV website.

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