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Strategies and Metrics to Improve Video Engagement
Trying to engage viewers with your video without a solid strategy is like trying to catch fish with a fork – possible,…
Maximize OTT Ad Revenue: Tactics to Increase Your Ad Revenue
You’ve built a successful OTT platform with great content and a loyal audience. But when it comes to maximizing ad revenue, are…
Best practices for turning free users into paid subscribers on OTT in 2024
In the rapidly expanding world of OTT (Over-the-Top) platforms, the users have plethora of options on their table to select which platform…
MediaMelon and Castify.ai Partnership
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual Curation Exchange MediaMelon,…
Server-Side vs Client-Side Ad Tracking: Which is better for OTTs?
In today’s video streaming landscape, ads play a crucial role in monetizing the content, seamlessly integrating into the viewer experience. This fluid…
Best practices for mitigating subscriber churn in OTT in 2024
In today’s competitive landscape of Over-the-Top (OTT) entertainment market where content is available at the fingertips of viewers, subscriber churn has become…
Delivering a flawless OTT viewing experience
With 82% of global internet traffic being videos (Source: Synthesia Research), the majority being over-the-top (OTT) videos, it has become more than…
Zype Benefits from OVP Deployment of SmartSight Streaming Intelligence
MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a…
MediaMelon Recognized in Streaming Media Top 50
The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight…