Your blog category
The MediaMelon team is pleased to be in Amsterdam again, coming to the IBC 2022 event with a refreshed positioning and a focus on how we can actively enable our partner ecosystem with our streaming intelligence solutions. Let’s find a time to talk about what’s new at MediaMelon and how our solutions can help power […]
The best use of a foundation technology that optimizes video delivery QoE is to help maximize video engagement and streaming ad revenue. In this video interview with Zach Rodgers for Beet.TV, Kumar Subramanian, CEO, MediaMelon Inc., explains how his company delivers on the promise of turning QoE into ROI.
Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for video streaming, OTT, and pay-TV operators, and streaming intelligence platform provider MediaMelon are announcing a new development partnership. Their objective of the partnership is to deploy an end-to-end analytics service that will instrument the consumer experience journey for video service […]
Vívaro Digital, an end-to-end OTT solutions provider, is pleased to confirm their deployment of MediaMelon SmartSight streaming intelligence tools to all customers that use their Media Flex turnkey OTT platform. Deploying SmartSight enables Vívaro Digital’s customers, including leading services such as Videorola Play, Plataforma Cine, and SPR Play, to use proven streaming intelligence tools to […]
We welcome the return of major video industry in-person conference events with NAB 2022. And the MediaMelon team will definitely be looking forward to seeing all of you in Las Vegas – April 23rd-27th.
San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to […]
We were reminded by a recent Faultline interview about the Greening of Streaming initiative and wanted to applaud the founder’s key thinking on maintaining video service QoS, while making achieving this QoS this more efficient. Without trying to change consumer habits, it seems appropriate to encourage service providers to be more sensitive to the carbon […]
No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going beyond video analytics to the new realm of streaming intelligence.
“Without knowledge action is useless, and knowledge without action is futile.” – Abu Bakr It will hardly be controversial in our industry to state that delivering a successful streaming video service involves facing some tough challenges. It’s a war out there! How does a service operator ensure that they can meet evolving challenges with a […]